WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple
WS New Wash Original Purple

WS New Wash Original Purple

DETERGENT-FREE CLEANSING CREAM FOR BLONDE TONES - ALL HAIR TYPES

Pro exclusive

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  • Description

    International orders may be delayed. EU orders will ship around August 5th.

    New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. 

    New Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.

    The result: brighter, cooler-toned hair that feels as good as it looks wash after wash.

    • NEUTRALIZE Reduces brassiness and yellowing of lighter tones

    • ENHANCE Doubles the color protection of New Wash Original and New Wash Rich

    • PROTECT Shields hair from UV rays and repeated washing

    • RESTORE Replenishes your natural vibrance and shine

    • EXTEND Prevents color fade between salon appointments

    ABOUT THAT SYMBOL…

    The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.

     

     

    Detergent-Free Detergent-Free
    Vegan Vegan
    Refillable
    Leaping Bunny Certfied Leaping Bunny Certified
    Sulfate-Free Sulfate-Free
    Phthalate-Free Phthalate-Free
    Paraben-Free Paraben-Free
    Silicone-Free Silicone-Free
    1% For The Planet
  • How to use
    STEP 1: APPLY
    Coat wet hair from scalp to ends with a generous amount of New Wash.
    STEP 2: SPLASH
    Add a few drops of water—this is essential to activate and help distribute the formula evenly.
    STEP 3: MASSAGE
    Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleanses and tones what it touches.
    STEP 4: RINSE
    Let sit for 2-5 minutes, then rinse out as thoroughly as you massaged it in. Use every time you wash your hair or as directed by your trusted colorist.
  • How it works
    Step 1

    NON-TOXIC FORMULA

    New Wash replaces harsh detergents with gentle ingredients like jojoba oil and sunflower seed oil to cleanse and nourish your hair and scalp.


    Step 2

    CLINGS TO GRIME

    Cleansing ingredients are derived from fatty alcohols and aloe vera leaf juice that bond to dirt, oil and buildup—but not to your protective scalp barrier.


    Step 3

    CLEANS WITHOUT STRIPPING

    As you rinse, the grime goes down the drain while moisturizing agents like evening primrose oil nourish the scalp barrier. Your hair and scalp are now clean, hydrated and protected!

    Step 4

    TONES AND PROTECTS

    Botanical extracts rich in antioxidant phytochemicals help neutralize unwanted brassiness and reduce yellow tones while fighting color fade, UV rays and the dulling effects of frequent washing.

  • Ingredients

    Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower/Leaf Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Glycine Soja (Soybean) Oil, Xylitol, Phytosterol, Mentha Piperita (Peppermint) Oil, Panthenol, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Polyglyceryl-2 Stearate, Menthyl Lactate, Glyceryl Stearate, Caprylic Acid, Caprylyl Glycol, Calcium Gluconate, Tocopherol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Cl 60730
    Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale
    (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool

  • Recycling

    Refill pouches are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.

    HOW TO RECYCLE

    Step 1

    Step 1: Cut

    Cut a slit in the side of the empty pouch.

    Step 2

    Step 2: rinse

    Rinse out any excess product.

    Step 3

    Step 3: Recycle

    Drop the clean, dry pouch in a blue recycling bin.

    WE DID IT FIRST

    Hairstory pioneered the use of low-plastic refill pouches for haircare in 2015—and then became the first beauty company to create a fully recyclable version.

WE’RE LISTENING

Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.

Ingredients

WS New Wash Original Purple
Ingredients

  • On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.

  • Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.

  • Gif of New Wash pouch being recycled
  • Gif of New Wash images

SUSTAINABLE

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